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Makeup Instagram Trends You Need to Try in 2023


Makeup Instagram: A Guide for Beauty Lovers




Instagram is one of the most popular social media platforms for beauty enthusiasts. Whether you are a makeup artist, a makeup lover, or a makeup brand, you can use Instagram to get inspired, learn new skills, and showcase your own work. In this article, we will show you how to make the most of makeup instagram and become part of the beauty community.


How to use makeup instagram to get inspired and learn new techniques




If you are looking for some fresh ideas and tips for your makeup routine, Instagram is a great place to start. Here are some ways you can use makeup instagram to get inspired and learn new techniques.




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Follow makeup influencers and hashtags




One of the easiest ways to discover new makeup looks and products is to follow makeup influencers on Instagram. Makeup influencers are online creators who publish beauty content related to makeup and makeup accessories. They often have a large and loyal following who trust their opinions and recommendations. Some of the top makeup influencers on Instagram are:



  • : A makeup artist and mom who shares easy beauty tips, motherhood anecdotes, and delicious Japanese recipes.



  • : A former wardrobe stylist who worked with celebrities like Katy Perry, Nicki Minaj, and Rihanna. She shares bold makeup looks and product reviews.



  • : A former beauty buyer and product developer who is passionate about skincare and finding the best products for different skin types.



  • : A former makeup artist turned entrepreneur who shares in-depth makeup tutorials and launched her own skincare brand, Dezi Skin.



  • : A makeup artist who creates stunning and artistic makeup looks with vibrant colors and intricate details.



You can also follow hashtags related to makeup on Instagram to see what other people are posting and liking. Hashtags are words or phrases that start with a # sign and are used to categorize posts by topic. Some of the most popular hashtags for makeup on Instagram are:



  • #makeup: The most general hashtag for anything related to makeup. It has over 400 million posts.



  • #makeuptutorial: A hashtag for posts that show how to create a specific makeup look or technique. It has over 30 million posts.



  • #makeupoftheday: A hashtag for posts that showcase a daily makeup look. It has over 11 million posts.



  • #instamakeup: A hashtag for posts that feature colorful eye makeup looks, eyeshadow palette reviews, and more. It has over 20 million posts.



  • #wakeupandmakeup: A hashtag for posts that inspire people to try new makeup looks and products. It has over 17 million posts.



Watch makeup tutorials and videos




If you want to learn how to apply makeup like a pro, watching makeup tutorials and videos on Instagram is a great way to do so. You can find videos that cover everything from basic skills like applying foundation and concealer, to advanced techniques like creating a cut crease or a winged liner. You can also find videos that teach you how to use different products, tools, and brushes. Some of the best accounts for makeup tutorials and videos on Instagram are:



: A makeup mogul and founder of Huda Beauty who posts tutorials, product launches, and beauty hacks


Try different makeup trends and styles




Another way to use makeup instagram to get inspired and learn new techniques is to try different makeup trends and styles. You can experiment with different colors, textures, finishes, and effects to create your own unique looks. You can also follow the latest trends and see how other people interpret them. Some of the current makeup trends and styles on Instagram are:


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  • Glossy skin: A trend that involves using products like highlighter, gloss, and oil to create a dewy and radiant complexion.



  • Foiled eyes: A trend that involves using metallic eyeshadows or pigments to create a shiny and reflective eye look.



  • Graphic liner: A trend that involves using eyeliner to create different shapes and patterns on the eyelids or under the eyes.



  • Faux freckles: A trend that involves using a brow pencil, eyeshadow, or a special product to create fake freckles on the face.



  • Blurred lips: A trend that involves applying lipstick or lip tint in a gradient or smudged manner to create a soft and natural lip look.



How to use makeup instagram to showcase your own skills and products




If you are a makeup artist, a makeup lover, or a makeup brand, you can also use Instagram to showcase your own skills and products. You can use Instagram to build your portfolio, grow your audience, and promote your business. Here are some ways you can use makeup instagram to showcase your own skills and products.


Develop a unique style and aesthetic




One of the most important things to do when showcasing your own skills and products on Instagram is to develop a unique style and aesthetic. Your style and aesthetic are what set you apart from other creators and attract your ideal followers. Your style is how you apply your makeup, what products you use, what techniques you prefer, and what looks you create. Your aesthetic is how you present your content, what colors you use, what filters you apply, what captions you write, and what mood you convey. To develop a unique style and aesthetic, you should:



  • Find your niche: Identify what makes you different from other creators and what value you can offer to your followers. For example, you can focus on a specific type of makeup (e.g., natural, glam, editorial), a specific audience (e.g., beginners, professionals, teens), or a specific theme (e.g., travel, lifestyle, culture).



  • Be consistent: Stick to your style and aesthetic across all your posts and stories. Use the same or similar products, techniques, colors, filters, fonts, etc. This will help you create a cohesive and recognizable brand identity.



  • Be authentic: Be yourself and express your personality through your content. Don't copy or imitate other creators or follow trends that don't suit you. Be honest and transparent with your followers and show them who you are behind the makeup.



Post high-quality images and videos




Another thing to do when showcasing your own skills and products on Instagram is to post high-quality images and videos. High-quality images and videos are clear, sharp, bright, well-lit, well-framed, well-edited, well-captioned, well-tagged, and well-formatted. High-quality images and videos will help you showcase your makeup skills and products in the best possible way and attract more attention and engagement from your followers. To post high-quality images and videos, you should:


  • Use a good camera: Use a camera that has a high resolution, a good autofocus, and a good zoom. You can use your smartphone camera, a digital camera, or a professional camera. Make sure to clean your camera lens before taking photos or videos.



  • Use good lighting: Use natural light or artificial light that is bright, soft, and even. Avoid harsh or dim light that can create shadows, glare, or distortion. You can use sunlight, lamps, ring lights, or softboxes.



  • Use a good background: Use a background that is clean, simple, and neutral. Avoid cluttered or busy backgrounds that can distract from your makeup. You can use a plain wall, a sheet, a curtain, or a backdrop.



  • Use a good angle: Use an angle that shows off your makeup and flatters your features. Avoid angles that are too high, too low, or too close. You can use a tripod, a selfie stick, or a mirror.



  • Use a good editing app: Use an editing app that allows you to adjust the brightness, contrast, saturation, sharpness, and other aspects of your images and videos. Avoid over-editing or using filters that alter the color or texture of your makeup. You can use apps like VSCO, Snapseed, Facetune, or Adobe Lightroom.



  • Use a good caption: Use a caption that describes your makeup look and products, tells a story, asks a question, or invites feedback. Avoid captions that are too long, too short, or too vague. You can use emojis, hashtags, tags, or call-to-actions to make your caption more engaging.



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